We capture global trends and infuse them with our own distinctive style, drawn from our Italian perspective, before sharing them with our global audience.
We encourage people to embrace the things that make them unique and use our products to feel joyful and confident, experimenting with colour, texture and technique to bring their own individuality to life. All our products are designed in Milan, and 99% of our products are manufactured in Europe to the highest quality standards.
This constant pursuit of excellence, coupled with an extensive range of 1200 products in a wide variety of shades, makes us the leading beauty brand in Italy, with a prestigious reputation throughout Europe.