Originally from Gata de Gorgos (Alicante), Vicent Grimalt, founder and manager of our brand, began his professional career in 1968 by selling products from his home town, among which we can highlight the famous baskets and hats. After a few years, in 1990 he founded the company CLAVE DENIA S.A.U. dedicated to wholesale.
After years of experience in wholesale, Vicent Grimalt gives life to our brand, "ALE-HOP", opening the first of our shops in La Paz street in Valencia.